Within the Information and Communication Sciences department, tutored projects are an institution: they are an essential experience in the acquisition of professional skills, enabling students to
put into practice the content of their theoretical courses, while familiarizing themselves with the professional world and its specific features.
Tutored projects, which are identical in name only, vary greatly from one course to another. That's why we asked 3 course leaders to tell us a little more about how tutored projects work, their objectives and how they are implemented.
In the
Information-communication publique et médias (ICPM) course, Amélie Coulbaut-Lazzarini, Lecturer in Information and Communication Sciences, explains that students work on a single project throughout the year. They form small groups in competition with each other, each of which has to implement a communication strategy based on a certain number of criteria defined by the sponsor during the first session. Every Tuesday, the students then work to implement the most appropriate and relevant communication strategy, right up to the project presentation day. At the end of this day, the client chooses the project he or she prefers from among the students' work, and the project is defended. Last year, the ICPM master's program worked with the Union Française des Patients Partenaires, in the healthcare field.
Tutored projects are also in place in the
Corporate Communication (CE), in the first and second years. They are carried out in groups, in the form of "junior agencies", with the same expectations and objectives as the projects carried out in the ICPM course for private sponsors.
Within the
Audiovisual and Digital Media course (AVMN), things are a little different. The principle of sponsorship remains the same, but the course multiplies the number of projects. For example, students don't have one project per year, but one per semester.
In the first year, students choose a tutored project based on their audiovisual or digital specialization. They create either a website or short videos. In the second semester, the project mixes audiovisual and digital, for a more comprehensive, larger-scale project.
Finally, in the second year of the Master's program, students work in groups of 6, mixing audiovisual and digital options, to produce a total of 4 productions.
Laurie Schmitt, head of the AVMN Master's program and Senior Lecturer in Information and Communication Sciences, explains that M1 students do not have an internship: the tutored projects are intended to replace the professionalizing experience of an internship, by confronting them with the constraints and specifications of a sponsor. To showcase AVMN Master's projects, the students have set up a comprehensive website: clic et clap, which showcases all recent student projects.
Finally, in the
Scientific and technical communication and culture (CCST), tutored projects exported! First-year students have several tutored projects throughout the year (Fête de la Science in partnership with La Casemate in semester 1, partnership with Laboscope in semester 2), but above all a major project: the production of a popular science radio program, from the beginning of October to the end of the year. This partnership with RCF Isère is a vast and highly structuring project, in that it requires the student to invest a little time in each of the radio's roles, so that the monthly broadcast can take place.
As for second-year students, here again their projects take place outside the classroom: they spend a week immersed in the mountains with the head of the master's programme.
Mikaël Chambru, Lecturers in Information and Communication Sciences, to work on a theme of scientific mediation through several aspects: biodiversity, flora, scientific issues related to climate, etc.. They collaborate with local stakeholders, to whom they return their work once completed. Last year, the students took up residence in the Ecrins. For more information, visit the CROSCUS project website: Communication, socio-scientific mediation and public issues in mountain areas.
Although the tutored projects vary considerably from one course to another, they are nonetheless a key element in the learning process.
professionalization experience The program is very comprehensive and instructive, enabling students to understand the issues involved in drawing up specifications, developing their network and so on. We can't wait to discover the new 2021-2022 projects!
Interview by Camille Pompée