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At the "Podcasts, the sounds of creativity: design, produce, broadcast" study day held on April 18, 2023 at the ICM, industry professionals from all stages of the production chain shared their experience and expertise. The event was broadcast by Radio Campus, and a native podcast was created , which can be found on their website.

The sounds of creativity: design, produce, distribute

Round tables

Designing podcasts: towards new audio writing?

Why create a podcast, and on what subjects? How should we think about the subject, in terms of what narrative, and from what sources? The aim of this round-table discussion is to examine the ways in which podcasts are conceived, both specifically and on a shared basis, through the experiences of three podcast directors, who present themselves as journalists, documentary filmmakers and authors.
Moderated by Emmanuel Marty, Senior Lecturer in CIS, UGA/GRESEC and Jean-Baptiste Fribourg, Associate Lecturer, UGA

Speakers:
Marine Beccarelli, Author and producer of documentary and fiction podcasts, researcher specializing in the history of night-time radio. With a doctorate in contemporary history, she teaches at Paris 1, writes and produces podcasts (for France Culture, INA, Canal +, Bababam), while pursuing research into the history of the radio medium.
Listen to :  "Fais parler les hommes", France Culture

Pierre-Yves Bulteau, Journalist and podcast producer. He has been a freelance reporter with Médiapart for eight years, co-founder of the Breton NGO Splann! for investigative journalists, and author and producer of podcasts.
Listen to: "L'internnement des nomades, une mémoire française", JET and ADGVC 44

Clara Lacombe, Author-director of podcasts and documentary films, sound editor. She is interested in crossing genres, seeking new modes of narration, mainly sound, at the junction between documentary and fiction, always working with the people involved. She writes podcasts (INA, Itinérance association), designs participatory sound projects with social structures (Radio Tintamarre) and directs films in which sound often plays the leading role (Le Grand Marais, Les Frontières d'Amadou D.).
Listen to "Radio Tintamarre #2", produced with Nausicaa Preiss, Antoine Lalanne and the people we met at Les Amarres, with the participation of "Aurore" and "Ateliers Médicis".

Myriam Prévost, Sound director and documentary maker for Arte Radio and Radio France (LSD). She also runs sound workshops.
Listen to: "Comment finir une guerre", Arte Radio

Producing podcasts: what are the challenges of artistic and economic support?

How do you create a podcast and who can help you? What is the role of the podcast producer? How do you juggle artistic and economic dimensions? This round-table discussion will look at the various stages in the podcast production process, the many collaborations and partnerships at work (including co-production), the structuring of the sector, the role of new entrants (such as platforms) and the prospects for consolidating the market. Three voices, with singular backgrounds, cross paths from creation-production studios and radio stations.
Moderated by Jean-Baptiste Fribourg, associate lecturer at UGA and producer at La Société des Apaches and Laurie Schmitt, lecturer in SIC, UGA/GRESEC.

Speakers:
Thomas Baumgartner, Director and founder of Wave Audio, podcast studio. From the outset, his career has been a mixture of sound, technology and curiosity about form. A contributor to and then deputy editorial director of Arte Radio.com, a pioneer in podcasting, he then co-created Place de la toile, a digital culture program on France Culture, before taking charge of the creative daily Les Passagers de la nuit, then L'Atelier du son and Supersonic, where he approached creative sound from every possible angle (sound or radio art, theater, poetry, various experiments...). A former program advisor at Le Mouv, in charge of "bi-media sound productions", and editor-in-chief of Radio Nova, he is also one of the co-founders of Live Magazine, "the living magazine of true stories".
Listen to "Fraté!", Wave for Secours Catholique

Marion Gourdon, Director of productions at Nouvelles Écoutes. After 3 years touring concert halls as a programmer and tour manager, she cut her teeth in advertising and brand-content as a producer at Havas. In 2013, she specialized in sound and music direction and production for advertising at Green United Music, before going freelance and joining Nouvelles Écoutes in 2022.
Listen to: "1 euro per minute", Spotify

Fannie RascleDirector of Europe 1 Studio and Producer/Project Manager for Native Podcasts (Director of Digital Editorial Development at Lagardère Média News). Working in the world of native podcasts, managing Europe 1 Studio, thinking about digital editorial development at Lagardère News, means starting from a blank page every day: telling a story, creating sound (video and many other formats) and then inventing 1,000 ways of bringing them to life, discovering, listening to, amplifying, reading, retweeting, diversifying, event-marketing, enhancing, replicating...
Listen to "Le Coupable" (Spotify).

Sina Mir, Editor and producer of podcasts at Paradiso Media. A passionate sound teacher, he works with a network of talented journalists, documentary filmmakers and directors for all audio platforms. He has a solid background in the field after ten years of major reporting.
Listen to "75019 DAECH

Meeting new audiences?

How do you think about the creation of a podcast in terms of its audience? This round-table discussion addresses the issues of podcast distribution and reception, meeting and renewing audiences. It also looks at the ways in which these media objects can be discovered, such as at festivals. Finally, we'll look at how listeners can participate.
Moderated by Lucie Alexis, Senior Lecturer in CIS, UGA/GRESEC and Sidonie Naulin, Senior Lecturer in Sociology, Sciences Po/ PACTE

Speakers:
Florent Latrive, Director of Digital, Podcasts and Documentaries at France Culture. He has been leading France Culture's digital transformation for 8 years. A former journalist at Libération for almost 20 years, author or co-author of several books on Internet-related issues, he is also associate lecturer at the Master of Journalism program of the Institut Français de Presse at the Université Paris-Panthéon-Assas, where he is responsible for teaching digital journalism.
Listen to "Comment faire la paix?", by Marie Chartron and Franck Lilin

Laurent Le Gall, President of the Longueur d'ondes association, professor of contemporary history at the University of Western Brittany. Based in Brest, the Longueur d'ondes association has been promoting radio creation in all its artistic and cultural diversity since 2002. It organizes the Longueur d'ondes Radio and Listening Festival, and offers year-round workshops in radio practice and education, as well as professional training.
Listen to "Oufipo", the podcast platform recorded during the Longueurs d'Ondes festival.

Emilie Wadelle, Podcast expert (Skadi & Co). Originally from a hamlet nestled in the heart of a forest in the Northern Alps, Emilie Wadelle is a sound collector. She enjoys travelling to different rural areas and carrying out long-term research in close contact with the inhabitants and those who bring them to life. Fascinated by the voices of minorities, she is interested in the history of the Swedish Sami people. She made several trips to Lapland to meet and interview them. She discovered the radio medium in 2015 and began to question traditional forms of journalism and the place of sound creation in contemporary art and the definition of landscapes. In 2019, she launched her sound creation studio Skadi & Co, for which she creates podcasts for public institutions, focusing on the promotion of science
and territories.
Listen to "Oyé", a podcast made by children, for children aged 7 to 12.

Noëmie Lepage, Cultural facilitator (La Casemate). After working as a public relations officer for the Communauté de communes Le Grésivaudan, Noëmie has since set out to explain "to those involved in culture how essential it is for audiences to think about culture locally".
Listen to "Oyé", a podcast made by children, for children aged 7 to 12.